# BuildWithSoul

> Software with soul. We're a two-person software studio in Hanoi building tools that give people their time and attention back. We ship fast, watch what people love, and double down on it.

- Website: https://buildwithsoul.org
- Contact: vibelab@buildwithsoul.org
- Founded: June 15, 2026, Hanoi, Vietnam (not yet incorporated)
- Team: 2 co-founders

## Traction

- 10 tutors used giasuchill in a 1-month pilot
- 8/10 of them want to keep using it
- 3,000+ people on the unbrainrot waitlist
- 12k TikTok followers from the "30 Discipline" challenge

## Products

### giasuchill (Pilot · Web)

The classroom toolkit that gives private tutors their evenings back.

Problem: Tutors print worksheets before every class, then have to guess why each student picked a wrong answer.

- Upload an existing worksheet (DOCX, PDF or TXT). Claude turns it into an online quiz and keeps every original question and answer intact.
- Students answer on their phones and explain why they chose each answer, so the tutor sees the reasoning, not just the result.
- Two-step review in class: discuss everyone's answers side by side, then reveal the correct one with a single keypress.

Traction: 10 tutors in a 1-month pilot · 8 of 10 want to keep using it

Link: https://appfortutor.vercel.app (Pilot build. Features are still being finished.)

### unbrainrot (Launching Nov 30, 2026 · iOS & Android)

Trade short-video scrolling for a 30-day habit roadmap.

Problem: Short-video feeds quietly eat hours of every day, and willpower alone rarely wins.

- Project 30: the roadmap from our "30 Discipline" TikTok challenge. Pick 10 habits from a curated set, and a new one unlocks every 3 days.
- Or build your own roadmap, up to 30 habits over 100 days, starting from a template.
- Do it with others: groups and a community going through the same challenge.

Traction: 3,000+ on the waitlist · 12k TikTok followers from the "30 Discipline" challenge

### ima2k (Beta testing · iOS & Android)

Clean up your camera roll by swiping.

Problem: Phones fill up with thousands of photos nobody needs, and sorting them one by one is a chore everyone postpones.

- Swipe right to keep, left to delete: one photo at a time, Tinder-style.
- Turns a dreaded clean-up into a few quick minutes.

### mindfulSocial (Beta testing · iOS & Android)

Keep the parts of social media you need. Hide the rest.

Problem: You open Instagram to answer one message and end up lost in Reels.

- DMs only on Instagram: feed, Stories and Reels stay hidden.
- Daily time limits across Instagram, Facebook, TikTok and YouTube.

## How we use Claude

- giasuchill (In production, Claude Haiku · Claude API): Converts tutors' existing worksheets into structured quizzes (multiple choice, fill-in, error-finding, rewriting, reading passages) while preserving 100% of the original content. Tutors pay per scan from a VND wallet, priced from actual token usage, with 3 free scans to start.
- unbrainrot (Next, Claude API): Most users follow the "30 Discipline" roadmap from our TikTok challenge. An AI planning mode, built on the Claude API, will let anyone describe their goals and get a personal roadmap plan instead.
- How we build: All four products are built with Claude Code. We work spec-first: every feature starts as a written spec, Claude Code implements it one step at a time, and each step has to pass its acceptance criteria before it ships.

What the Claude for Startups program unlocks for us:

- Lift giasuchill's pilot cap (10 AI scans per tutor per day) so tutors can digitize their full worksheet libraries.
- Build unbrainrot's Claude-powered AI planning mode for personal roadmaps.

## Team

- Trung Anh, Co-founder: Builds giasuchill end to end. Leads product and UI/UX for unbrainrot, product for ima2k, and marketing for mindfulSocial.
- Hữu Hưng, Co-founder · Lead Engineer: Leads engineering across the studio. Builds mindfulSocial end to end and leads product for unbrainrot.